ETHICAL CHOICE    /    BIGGER AND BETTER ROCKS    /    REAL DIAMONDS
[They] are real diamonds. They have the same optical, chemical, thermal and physical properties."
Matthew Hall, Director, Gemological Institute of America (GIA).

What
makes synthetic diamonds
so unique match.

High purity, incomparable brilliance and an ethically sound origin - at an absolutely unbeatable price. These are synthetic diamonds. And that's why we use lab grown diamonds in all of our rings.
"[Lab grown diamonds] are not fakes. They are not ciconias. They have the same physical and chemical properties as a mined diamond."
Stephen Morisseau, a spokesman for the Gemological Institute of America (GIA).
"Mined diamonds are a gift from nature, while man-made diamonds are a gift from human wisdom."
The President of the Shanghai Diamond Exchange, Qiang Lin.
"[Man-made] diamonds are diamonds."
Federal Trade Commission (USA), August 2018.

UNBEATABLE PRICE-/ PERFORMENCE RATION

Compared to natural diamonds, synthetic diamonds are much cheaper, with almost the same added value and completely identical physical, structural and thermal procurement.

Laboratory grown diamonds are up to 70% cheaper than their naturally grown counterparts. This is due to lower manufacturing costs, a shorter supply chain and a more competitive market.

Diamonds grown in the lab are not "cheap" because the production costs are comparable to diamonds that are mined. The process of cutting, polishing and certifying also costs about the same whether the diamonds are naturally mined or lab grown. However, the diamond mining industry is an oligopoly with restrictions on the supply of diamonds resulting in artificially inflated prices. As a consumer today, you have a choice and when purchasing a diamond you can choose either a naturally grown diamond or a lab grown diamond.

The latter has gained in popularity in recent years, which is mainly due to the price. Due to the great competition among the suppliers, the prices are kept artificially low, so that consumers with a smaller budget can also afford a beautiful ring.

Laboratory diamonds are a great alternative to natural diamonds. They're just as beautiful and sparkle just as much, but they cost noticeably less. This is good for the consumer who wants to buy a ring for the rest of their life without paying too much.



Do it for your environment.



Lab grown diamonds are the most ethical way to get diamonds. This is one of the main reasons we chose them. Because we are of course aware of the far-reaching social and environmental impacts diamond mining can have on our planet, communities and societies.

According to the Frost & Sullivan report, diamond mining has seven times more environmental impact than lab growing. In addition, they use significantly fewer resources and cause only a fraction of the air pollution. Laboratory-grown diamonds from Novita Diamonds are 100% conflict-free - so you can be sure that we act in an environmentally friendly and socially responsible manner in all our offerings.

Quality & pure aesthetics.

Lab grown diamonds are a great alternative to naturally mined diamonds. They have the same physical, chemical and optical properties, making them perfect for jewellery. The only difference lies in their origin. Diamonds that are lab grown are created through a synthetic process that mimics the natural process on Earth. This is how a brilliant diamond is crystallized from carbon. The quality of lab grown diamonds is now so good that they are almost indistinguishable from natural diamonds - even with a 10x jeweler's loupe!.

All Novita diamonds are Type IIA or Type II, the purest form of diamond there is. They are 100% carbon and contain no traces of impurities such as nitrogen. This makes them more resilient and purer than 98% of mined diamonds.

Beware of imitations!

Diamonds are not only the first choice for elegant engagement rings, but also a valuable piece of jewelery that will last for generations. Diamonds are among the strongest and hardest materials known - they retain their beauty for life and are therefore passed down from generation to generation. This distinguishes them from diamond simulants such as cubic zirconia and moissanite. These scratch easily, flake off and often lose their luster after just a few months.

Here are some search terms to help you research: ethical diamonds, ethical lab diamonds, ethical engagement rings and ethical lab diamonds.

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