OUR STORY | Novita Diamonds

At Novita Diamonds, we are dedicated to providing our customers with beautiful, high quality diamond jewelry from the lab, with diamonds that are ethically sourced, conflict free and stunningly beautiful. We believe in this innovative new business while offering our customers the opportunity to purchase the jewelry of their dreams without having to spend a fortune.

We chose the name NOVITA, which comes from Latin and means "new." Our lab-grown diamonds were produced using a groundbreaking new technology that provides a sustainable and ethical alternative to mined diamonds.

Iris Arnold CEO and Founder of Novita Diamonds

Iris Arnold CEO and Founder of Novita Diamonds

Our beginnings

Our founder Iris Arnold was searching for an alternative to mined diamonds when looking for her own engagement ring and found the perfect alternative in lab grown diamonds. Over the years, we have taken great pleasure in helping couples find their dream ring. Unfortunately, most people`s dream ring is outside of their budget and they have to cut back on size and quality and end up settling for a diamond that is not what they originally hoped for. We wanted everyone to get the dream ring they always wanted without it costing an exorbitant amount of money. Lab-grown diamonds were the perfect solution to help couples get their dream ring while still having money left over for other important things (a down payment on a house, vacation, cars, investments, etc.) Our team is excited to bring all of their decades of experience to this fascinating new invention!

We take great pride in the high quality of our jewelry, which is why we have opened all over the world – Australia, Asia and Europe. We invite our customers to visit one of our showrooms to view our stunning lab-grown diamond jewelry.

Our products

We use the highest quality lab-grown diamonds in the world, selected by our team of gemstone experts and jewelry professionals. We are one of the pioneers of lab-grown diamonds in Germany and the world. The decades of experience are reflected in the quality you will find in all our jewelry!

Thanks to our lab-grown diamonds, you can get more for your money and afford your dream ring or other piece of jewelry without being driven to financial ruin. There is no reason to buy smaller diamonds or inferior stones - our diamonds are guaranteed to be of the best quality!

The quality of the diamonds used in our jewelry is identical to the quality of diamonds mined underground. They have the same hardness, are everlasting and can be passed down through generations. We manufacture our jewelry to the highest standards in the world and pride ourselves on our attention to detail. We hope to continue to grow our brand - and offer our customers the finest lab-grown diamond jewelry in Germany and the world.

Charity Partnership

Our company was established to disrupt a deeply problematic industry, and it will always strive to fulfil its obligation to the planet and its inhabitants. Since 2021, we are partnered with the non-profit Dress for Success, which has delivered real results.

Dress for Success helps disadvantaged women face their job search with the confidence, clothing and tools to get hired. The work of Dress for Success is more critical than ever, providing job-ready programs and services that help women ensure their economic stability through the pandemic crisis and into the future.

Join Novita Diamonds and Dress for Success in the fight to preserve economic equality and progress for Australian women. Shop our #DFSPOWERPIECE


WWF and Novita’s Partners in Purpose

We realised that we could do more after we had the opportunity to provide marginalised women with a fighting chance. We needed to partner with an organisation with even greater ambition on a truly global scale. In WWF, we found just that ally.

World Wildlife Foundation was founded in 1961 and has nearly five million supporters worldwide. By addressing threats affecting threatened plants and animals, WWF aims to slow and eventually stop their extinction. NOVITA DIAMONDS helps WWF, as an official "Partners in Purpose" member, to restore and rehabilitate wildlife and their habitats, including koalas and other unique marsupials.

We are proud to be an integral part of WWF`s mission to `Regenerate Australia`, just as we have been with our fantastically successful partnership with DFS, and we can`t wait to see the desperately needed results.